BFF Buying Guide

Top 7 Tips to Guarantee Better Sleep

Dear BFF’s, Do you have trouble falling asleep? Beauty starts with the inside out, and our under-eye bags definitely reveal the true number of hours we give (or don’t give) to sleep each night. Today, we finally say good-bye to our eye bags as we...

Best Secrets for Using RETINOL in Anti-aging

Hey BFFs!             We’re always on the lookout for the best products to fight the signs of aging. There is one well-studied ingredient that has superior evidence showing that it can smooth out existing fine lines and wrinkles --- and that miracle ingredient is retinol....

ALL ABOUT ACIDS: YOUR LAYERING DO’S AND DON’TS

Hey BFFs!   The word acid can sound frightening, but in truth, there’s nothing to be afraid of. Acids can be found in many of our favorite products, and they do wonders for our skin. Like any other type of ingredient, it’s important to know...

THE DO’S AND DON’TS OF MIXING AND MATCHING ACTIVES

Hey BFFs! There are so many amazing active ingredients out there that do wonders for our skin. While some of them are incredible when mixed together, others can do more harm than good when combined. To make life easier, we listed down which holy grail...