A B O U T U S
Welcome to BFF Manila: our world of top-tier luxury beauty curation.
BFF Manila is the ultimate destination for the world's prestige beauty hall of fame in the Philippines.
We believe that Philippines consumers are becoming more discerning than ever - and they deserve nothing less than the world's most-coveted beauty holy grails from the comfort of their homes.
That's why we're, first and foremost - passionate beauty curators who are all about full transparency and education on beauty must-haves that always deliver.
We believe that every consumer deserves an instant yet personalized shopping experience for miracle brands depending on their personal skin/hair concerns.
That's why we're fully embracing the powers of digital e-commerce in tailor-fitting our recommendations for instant beauty results and delight.
At BFF, we only swear by brands that deliver maximum delight and instant results. We were founded in 2015 by Porsajika Thongsuk with her husband, Nattavut Dechavichit.
As an avid traveller and global beauty hunter, she spotted a whitespace in Thailand's massive beauty playground: despite being flooded with so many beauty brands and items, only few truly delivered their promises and the world's best was yet to be found in the country.
Thus, she launched BFF to share to Bangkok's highly discerning high society her favorite miracle, cult-classic brands from the world's top beauty capitals. From 2016-2019, BFF expanded to 5 branches exclusively carrying over 40 products across skincare, haircare, bodycare, and wellness.
Now on our fifth year, we are setting our sights on serving our new ASEAN playground – the Philippines.