B F F
A P P R O V E D
We follow a rigorous five-star process in selecting every item that we carry in our digital store:
1. We go on a global hunt for beauty pioneers with devoted fanbases.
Our founders are avid travellers, who piloted the stores with brands they loved to include in their shopping hauls abroad. Today, we continue to search beauty capitals from Paris to Seoul for holy grails that locals swear by.
2. Our R&D team intensively investigates the whole product formula.
We intensively analyze the product formulations to ensure they are safe, effective, and eco-friendly.
3. We have a meticulous test on total product delight from packaging to texture and instant results.
We carry products that must give our customers joy from every touchpoint. We believe that our shoppers should have nothing less than a spa-at-home experience when they try the products.
4. We meet and greet each brand’s own founders.
We learn more about their philosophies and science, so we can fully understand what goes into every product.
5. We personally try every single item we carry.